The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the service disclosed that it presently contains over 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This advancement aligns with a rise in AI content, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing channels on a competing service only show clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content produced via AI tools, from computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, according to their own choices,” stated a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its network tagged as AI-generated. Collectively, over 100 m videos are submitted to the service each day, making AI-generated material a relatively small portion of its complete catalog.
User Control Features
Members will be able to limit or boost the level of artificial media they watch by accessing the content preference setting in the app and choosing “AI-generated content”. Other topics that can already be modified under the tool encompass current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s policies require creators to label convincing AI-generated content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
Furthermore, the app will now apply an artificially created label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This measure is aimed to stop users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m educational fund for specialists and groups to produce learning resources about responsible artificial intelligence. This program will benefit charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has supported its safety measures, amid discussion over intentions to cut jobs for a large number of safety staff in the UK. It is planning to reduce 439 jobs in its content moderation team in London, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most distressing content ahead of it gets reviewed by humans. The company reported a 76% decrease in disturbing and violent content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
